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  • Jonathan Tourgee

Equity Crowdfunding 101: Why Quri Vodka is Raising Capital From The Crowd on StartEngine

Updated: Jul 23



Quri Vodka is currently raising up to $1.07M+ via a Regulation Crowdfunding (Reg CF) offering on StartEngine. We want to enable our customers and stakeholders who believe in us the most the opportunity to invest in and become a part of our growth as we continue to better the lives of people in the Andes through premium vodka.

Investments in Quri can be purchased starting at $199.50, with various investor perks being unlocked at higher levels of investment. To learn more about our perks and invest in our campaign, you can visit our StartEngine campaign page here.


In this blog, we will outline what raising capital via Regulation Crowdfunding means, why we chose to go this route with our raise, and the step-by-step process on how YOU can now be part of Quri’s investor community.

What You Need to Know About Equity Crowdfunding


Equity crowdfunding is a process whereby people (the crowd) can invest in early stage companies that are yet to be listed on public exchanges for shares. As a shareholder, you are a part owner of the company and stand to benefit if the company does well. You can think of equity crowdfunding as being something like Kickstarter meets Shark Tank!

Previously, investing in startups was a privilege available to only a select few: angel investors, venture capitalists (VCs), and ultra-high net worth individuals. However, now the tide is finally turning. Thanks to the SEC enacting Title III of the JOBS Act in 2016, Regulation Crowdfunding (Reg CF and Reg A) has become a growing force in the United States. Regulation crowdfunding gives everyday people the opportunity to invest in private companies alongside accredited investors for the first time in history, as long as they make their investments through SEC-registered, FINRA-regulated intermediary funding portals like StartEngine.


The JOBS Act of 2012 increased the shareholder threshold for companies that choose to remain privately-held from 500 to 2,000 shareholders. Additionally, a special feature of regulation crowdfunding allows privately-held companies to go beyond 2,000 shareholders as long as the company is using an SEC-registered transfer agent. The bill eased restrictions on the buying and selling of securities, enabling startup companies like Quri Vodka to fundraise up to a certain amount annually through crowdfunding portals registered with the Securities and Exchange Commission (SEC).


Reg A has ushered in the democratization of private capital markets. Non-accredited investors, meaning individual retail investors (AKA, the general public) earning less than $200,000 or have a net worth less than $1M outside their primary residence, can annually invest up to either $2,000 or 5% of their annual income or net worth, whichever is greater.


Reg A doesn’t only stand to benefit the public—it benefits companies like Quri Vodka too. In the past, startups had no choice but to raise capital through VC firms and other corporate avenues. Now, in addition to going the VC route, Quri can raise money directly through all of our fans and loyal supporters, a global community of tens of thousands of people. We want our investors to be our biggest brand ambassadors and vice versa!


Brand new rules changes to Reg CF campaigns now make this an especially attractive avenue to Quri to raise funds:


Reg CF


  • Higher Funding Limits: Increased from $1.07M to $5M

  • Can run “Test The Waters” campaign prior to public launch

  • Both non-accredited investors and accredited Investors can participate

  • MUST be conducted through an SEC-regulated funding platform like StartEngine

  • Company must file an Offering Memorandum “Form C” with the SEC

  • Audited financial states required for most companies


Quri Vodka’s Reg CF Goals


We have several ambitious goals in mind for our Ambassador Interpreter that we can reach with the support of a successful equity crowdfunding campaign. With our funding we plan to:




How to Invest in Quri Vodka





Step 1: Hit the “Invest Now” button.



Step 2: Enter your investment amount.


Step 3: Minimum investment amount to invest in Quri Vodka is $199.50 but you can invest any amount of your choosing.


Step 4: The portal requires your annual income and net worth to determine your investment limits for Regulation Crowdfunding.


Step 5: You will need to add:

  1. Definition of net worth

  2. How it can be calculated


Step 6: Enter your contact information.


Step 7: No international investments will be allowed at this time unfortunately.


Step 8: Next step is payment, 3 payment methods are accepted:

  • CC

  • Wire (minimum investment amount required for wire is $750)

  • ACH

Step 9: Fill out the personal information section—these fields are self-explanatory.


Step 10: Next step is Investor Profile. This information is needed just for SE to understand your investment preferences and experience a little better. All the fields are drop-down so just select the one that’s most relevant for you.






Step 11: Next step is Verification. SE will need your SSN or Tax ID for this part.


Step 12: Review the terms and conditions and then sign in the field below by typing your name out in full. Hit the next button.


Step 13: Review these important agreements (StartEngine Agreement) and Custodial Agreement before the final sign-off.




Congratulations! Once you sign by typing out your full name and hit the complete investment button, your investment will have officially been submitted!


Below are a few Investor FAQs to help you get through this process with trust and confidence:




Last but not the least, you can use your investor dashboard on StartEngine, where you will be able to monitor and track the status of your investment with Quri Vodka



Don’t Miss The Opportunity to Invest in Quri Vodka


If you want to invest in a spirits company that has an exciting future, then join Quri’s equity crowdfunding campaign. Your investment will make you an owner of our company so you can make a difference while also benefiting from our success.

We encourage you to invest in Quri Vodka today and join our mission as an investor! If you have questions, please leave them in the Comments section of our campaign page and our team will be sure to address them as soon as possible.







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