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Our Story

Your bottle of Quri Quinoa Peruvian Vodka was not born when the seeds were sown in the rich valley soil, nor when the farmer collected the Quinoa grains high up amongst the glacier capped Peruvian Andes. In fact your bottle was not born in Perú at all it was born with a spark, which became an eternal flame, that was lit in 2014 when an American boy found a young Peruvian girl lying on a beach in Brazil. 

 

For years they traveled back and forth between the United States and Perú to be together,  until the American boy took the leap and moved to Perú with nothing except a heart full of love and a dream.  A dream of being with his soon to be wife and creating a Vodka as Beautiful as the Woman and Country he fell in love with, Perú. 

 

Together they created this unique drink for you, made with love and passion.  We cordially invite you to be part of our wonderful story.

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Quri Process

The spirit of QURI vodka is one of respect. Respect for the people and land that are responsible for producing the greatest quinoa in the world. And respect for the painstaking process of distilling fine premium spirits.

The process of crafting QURI starts with the world’s best quinoa, which we source from a Peruvian family farm located on Lake Titicaca and next to a dormant volcano. The quinoa is transported to our distillery where we initiate the process by milling, cooking, and mashing the grain.

Then, in our special 45 gallon fermenters, we utilize 5 different types of yeast in our fermentation process. These yeast strains were hand selected to develop a more robust flavor profile; as far as we know, we’re the only distillery in the world to utilize this specific fermentation technique.

 

Once fermentation is complete, we slow distill a total of 3 times. The first two take place in traditional copper pot configuration and contribute to the end product’s smooth finish. The third distillation takes place in a vodka column standing over 20 feet tall, which helps produce a purity up to 96%. 

In order to proof the vodka down to 40%, we add perhaps our second most important ingredient, glacier water sourced from the Andes. The final stage in our process is to drip filter the vodka over 3 days. This is done through two components: 1) an activated carbon taken from coconuts and used to purify drinking water; 2) volcanic stone sourced from the volcano located next to the aforementioned quinoa farm.

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Concept

High in the Andes of South America Quinoa is celebrated as Muru Quri, which means the Golden Grain in the ancient language of Quechua (now only spoken by a handful of people who live deep in the Mountains). This is where our Vodka gets its name QURI (signifying gold in Quechua). 

 

It is the idea that Quinoa is as precious as gold, which is why we have laced our bottle in beautiful shining gold.  The rays and dots covering your bottle of Quri are derived from the ancient accounting system, Quipu.  Quipus were a number of strings tied to a central knot.  Depending on which string the knot was placed, its distance from the center, its size and how it was tied determined its numeric value. 

 

Because Quinoa was given to us by Pachamama(Mother Earth) and was so important to the survival of the Incans they used Quipus to closely monitor their production and supply. 

 

It is this deep and rich culture that makes it our mission and duty to use the gifts of Pachamama to create a product that is produced of the Highest Quality in a Socially and Environmentally responsible way. 

 

5% of our profits of every bottle sold will go to helping educate the children of Pachamama in the Andean Mountains.

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