The Negroni is a classic Italian cocktail made with equal parts gin or vodka, Campari, and sweet vermouth, garnished with an orange peel.

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Cocktail History

Florence, Italy

The Negroni is a classic Italian cocktail that has been enjoyed for over 100 years. Its origins can be traced back to the early 20th century in Florence, Italy, where it was created by a man named Count Camillo Negroni.

Legend has it that Count Negroni, a regular at the Caffè Casoni, grew tired of the Americano cocktail he had been drinking and asked the bartender, Fosco Scarselli, to make him something stronger. Scarselli added gin to the mix and thus the Negroni was born.

The cocktail quickly gained popularity in Italy, and by the 1920s, it had become a staple of Italian cocktail culture. In the 1930s, the Negroni made its way across the Atlantic and began to gain popularity in the United States.

Over the years, the Negroni has undergone some variations. Some bartenders add orange bitters to the recipe, while others use different types of gin or vermouth. However, the basic recipe remains the same: equal parts gin, Campari, and sweet vermouth, garnished with an orange peel.

Today, the Negroni is enjoyed all over the world and has even inspired an annual event called Negroni Week, during which bars and restaurants create their own unique variations of the classic cocktail and donate a portion of the proceeds to charity.

Despite its simple recipe, the Negroni has become a timeless classic and a symbol of Italian cocktail culture. Its rich history and versatility have made it a favorite among bartenders and cocktail enthusiasts alike, and it shows no signs of losing its popularity any time soon.


  • 1 oz Quri Vodka or Gin
  • 1 oz Campari
  • 1 oz sweet vermouth
  • Ice
  • Orange peel (for garnish)

Bar Tools


  1. Fill a mixing glass with ice.
  2. Pour equal parts of Quri Vodka or gin, Campari, and sweet vermouth into the glass (usually 1 oz of each).
  3. Stir well for about 20 seconds to combine the ingredients and chill the drink.
  4. Strain the mixture into a rocks glass filled with ice.
  5. Garnish with an orange peel by twisting it over the drink to release its oils and then placing it in the glass.
  6. Enjoy your classic Negroni!

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